This week we are getting a masterclass in content-based business with Bola Sokunbi. Bola is a  finance expert, 4-time bestselling author, and founder of Clever Girl Finance, one of the largest personal finance media/education platforms for women in the U.S.

 In this episode she shares:

• Her start as a financial advisor while side hustling Clever Girl Finance 
• How she expanded past 1 to 1 business by creating courses and repeatable content 
• How she was able to financially thrive while making her platforms free and accessible 

Highlights include:

• 00:00 Intro
• 07:15 Becoming a financial expert
• 12:35 Initial business investments
• 20:30 Determining target audience 
• 25:18 Building a team
• 32:40 Making the platform free and accessible
• 36:53 Benefits and challenges of brand partnerships
• 44:20 Being a content-first business
• 57:00 Tips for entrepreneurs

Check out this episode of Side Hustle Pro podcast and others out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Clever Girl Finance Website: https://www.clevergirlfinance.com/ 
• Clever Girl Finance Instagram: https://www.instagram.com/clevergirlfinance/ 
• Bola’s Instagram: https://www.instagram.com/clevergirlfinance/ 
• Bola’s Website: https://www.bolasokunbi.com/ 

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Guest Social Media Info

Bola’s Website: https://www.bolasokunbi.com/ 

Bola’s Instagram: https://www.instagram.com/clevergirlfinance/