episode no. 404 /
1 hr

404: The Founder of Boss Women Media Launched a Second Business While Pregnant With Twins

May 15, 2024

Filed Under // Media

404: The Founder of Boss Women Media Launched a Second Business While Pregnant With Twins

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This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.

In this episode she shares:

How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launching
How she strategically re-invested revenue from side hustling into her businesses
How she oversees a multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and serves a loyal community of more than 100,000 women

Highlights Include:

00:00 Intro
02:38 Navigating corporate America
11:30 Pitching to Sugarfina
14:32 Launching Boss Women Media
16:52 Monetizing the business & impactful collaboration
27:43 Staying nimble and pivoting at the right time
34:02 Navigating a challenging pregnancy
38:10 Creating a brand for Black and Brown girls
48:18 The power of a strong team
54:00 Tips for entrepreneurs

Check out episode 404 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

Marty’s Instagram: https://www.instagram.com/martytmcdonald/
Boss Women Media Instagram: https://www.instagram.com/bosswomenmedia/
Boss Women Media Facebook: https://www.facebook.com/bosswomenmedia/
Elle Olivia Instagram: https://www.instagram.com/shopelleolivia/
Elle Olivia Website: https://shopelleolivia.com/
Elle Olivia at Target: https://www.target.com/b/elle-olivia/-/N-q643le95h07
Sugarfina: https://www.sugarfina.com/
Power Thoughts Devotional: https://apps.apple.com/us/app/power-thoughts-devotional/id715337851

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Announcements

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Guest Social Media Info

Marty’s Instagram: https://www.instagram.com/martytmcdonald/
Boss Women Media Instagram: https://www.instagram.com/bosswomenmedia/
Elle Olivia Instagram: https://www.instagram.com/shopelleolivia/

Meet the host:

Nicaila Matthews-Okome

Hi! I’m Nicaila, the Creator and Host of the Side Hustle Pro Podcast. I started Side Hustle Pro when I was a side hustler myself. I was a digital marketer at NPR by day, side hustler by night. Through the powerful stories shared on this show and the courage to launch my own initiatives, I was able to quit my own job and go full time with Side Hustle Pro.