{"id":3986,"date":"2022-06-01T06:06:58","date_gmt":"2022-06-01T10:06:58","guid":{"rendered":"https:\/\/www.sidehustlepro.co\/?p=3986"},"modified":"2023-11-14T21:22:41","modified_gmt":"2023-11-15T02:22:41","slug":"howdesireeverdejocreatedasolutionforhyperpigmentationwithherbranhyperskin","status":"publish","type":"post","link":"https:\/\/sidehustlepro.co\/howdesireeverdejocreatedasolutionforhyperpigmentationwithherbranhyperskin\/","title":{"rendered":"302: How Desiree Verdejo Created a Solution for Hyperpigmentation With Her Brand Hyper Skin REWIND"},"content":{"rendered":"\n<div class=\"wp-block-fusebox-player-single\"><script data-type=\"track\" data-hash=\"Zwg0pOdgzq\" data-track=\"308\" src=\"https:\/\/app.fusebox.fm\/embed\/player.js\"><\/script><\/div>\n\n\n\n<p>This week in the guest chair we have<strong> Desiree Verdejo<\/strong>, founder of Hyper Skin. As a Black woman with acne-prone skin that\u2019s subject to dark spots and hyperpigmentation, Desiree never saw people who looked like her in the skincare space. That\u2019s why she set out to create a simple, results-oriented, multicultural skincare brand that celebrates and offers products for everyone\u2019s skin in its various stages.<\/p>\n\n\n\n<p>In this episode we discuss:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What moved Desiree to create Hyper Skin<\/li>\n\n\n\n<li>How running her beauty boutique led her to realize what concerns her customers had with their skin, therefore creating Hyper Skin<\/li>\n\n\n\n<li>How she was able to partner with Sephora to get Hyper Skin in stores<\/li>\n\n\n\n<li>What was her marketing process when she launched her product &amp; the strategy behind focusing on only one product<\/li>\n\n\n\n<li>The supply chain issues that come with being self funded and having a partnership like Sephora + much more..<\/li>\n<\/ul>\n\n\n\n<p>Check out this episode and others on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/side-hustle-pro\/id1126021323\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Apple Podcasts<\/a>, <a href=\"https:\/\/open.spotify.com\/show\/13qDj08lBR4ymzGhXIKy8t\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Spotify<\/a>, <a href=\"https:\/\/soundcloud.com\/sidehustlepro\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Soundcloud<\/a>, and <a href=\"https:\/\/www.youtube.com\/sidehustlepro\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">YouTube&nbsp;<\/a><\/p>\n\n\n\n<p><strong>Links mentioned in this episode<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/gethyperskin.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Gethyperskin.com<\/a><\/li>\n<\/ul>\n\n\n\n<p>Click here to subscribe via RSS feed (non-iTunes feed): <a href=\"http:\/\/sidehustlepro.libsyn.com\/rss\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">http:\/\/sidehustlepro.libsyn.com\/rss<\/a><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Announcements<\/strong><\/h1>\n\n\n\n<p><strong>Join our Facebook Community<\/strong><\/p>\n\n\n\n<p>If you\u2019re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: <a href=\"http:\/\/sidehustlepro.co\/facebook\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">http:\/\/sidehustlepro.co\/facebook<\/a><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Guest Social Media Info<\/strong><\/h1>\n\n\n\n<p>Side Hustle Pro \u2013 <a href=\"https:\/\/www.instagram.com\/sidehustlepro\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">@sidehustlepro<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/explore\/tags\/sidehustlepro\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">#SideHustlePro<\/a><\/p>\n\n\n\n<p>Hyperskin<strong><em>: <\/em><\/strong><a href=\"http:\/\/instagram.com\/hyperskin\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong><em>@<\/em><\/strong><em>Hyperskin<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week in the guest chair we have Desiree Verdejo, founder of Hyper Skin. As a Black woman with acne-prone skin that\u2019s subject to dark spots and hyperpigmentation, Desiree never saw people who looked like her in the skincare space. That\u2019s why she set out to create a simple, results-oriented, multicultural skincare brand that celebrates [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spt_transcript":"","footnotes":""},"categories":[68],"tags":[],"class_list":["post-3986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"_links":{"self":[{"href":"https:\/\/sidehustlepro.co\/wp-json\/wp\/v2\/posts\/3986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sidehustlepro.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sidehustlepro.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sidehustlepro.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sidehustlepro.co\/wp-json\/wp\/v2\/comments?post=3986"}],"version-history":[{"count":1,"href":"https:\/\/sidehustlepro.co\/wp-json\/wp\/v2\/posts\/3986\/revisions"}],"predecessor-version":[{"id":7898,"href":"https:\/\/sidehustlepro.co\/wp-json\/wp\/v2\/posts\/3986\/revisions\/7898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sidehustlepro.co\/wp-json\/wp\/v2\/media\/3830"}],"wp:attachment":[{"href":"https:\/\/sidehustlepro.co\/wp-json\/wp\/v2\/media?parent=3986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sidehustlepro.co\/wp-json\/wp\/v2\/categories?post=3986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sidehustlepro.co\/wp-json\/wp\/v2\/tags?post=3986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}