{"id":602,"date":"2017-06-28T12:59:51","date_gmt":"2017-06-28T16:59:51","guid":{"rendered":"http:\/\/www.sidehustlepro.co\/?p=602"},"modified":"2023-11-14T21:31:49","modified_gmt":"2023-11-15T02:31:49","slug":"lisapricecarolsdaughter","status":"publish","type":"post","link":"https:\/\/sidehustlepro.co\/lisapricecarolsdaughter\/","title":{"rendered":"56: How Lisa Price Turned Her Side Hustle Into A Multimillion Dollar Business"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/sidehustlepro.co\/wp-content\/uploads\/2023\/11\/CD_Lisa-FINAL-Portrait-600x600.jpg\" alt=\"Ep 56: How Lisa Price Turned Her Side Hustle Into A Multimillion Dollar Business\" class=\"wp-image-603\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-fusebox-player-single\"><script data-type=\"track\" data-hash=\"Zwg0pOdgzq\" data-track=\"56\" src=\"https:\/\/app.fusebox.fm\/embed\/player.js\"><\/script><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Today in the guest chair, we have Lisa Price, Founder of multi-million dollar hair and beauty company Carol\u2019s Daughter.<br><br>I am really honored to have Lisa in the guest chair, as hers is a product that transformed my personal journey to loving my natural hair and natural beauty. When I learned about <a rel=\"noopener noreferrer\" href=\"http:\/\/www.carolsdaughter.com\/\" target=\"_blank\">Carol\u2019s Daughter<\/a> back in the day when I was in college, I used to have it shipped to my dorm room. And this is when I was a broke college student and had no business ordering anything online. But that\u2019s how crucial it was for me to obtain a product that could actually moisturize and nourish my kinky threads. And since then, I have followed Lisa Price\u2019s entrepreneurial journey.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you don\u2019t know, Lisa Price and <a href=\"http:\/\/www.carolsdaughter.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Carol\u2019s Daughter<\/a> has been in business for over two decades.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In the early 1990s, Lisa began experimenting with making her own fragrances and perfume sprays when she wasn\u2019t busy working at her full-time job in TV production.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">In 1992, Price dedicated herself full time to creating beauty products. With $100 in cash, her own kitchen, and the simple notion that people should follow their hearts, Lisa started building the collection that would become a beauty revolution. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In August of 1994, Price officially established <a href=\"http:\/\/www.carolsdaughter.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Carol\u2019s Daughter<\/a> (the company is lovingly named after her mother). Initially starting out with a handful of steady customers, those numbers grew in leaps and bounds as women outside her neighborhood and circle of friends began to take notice. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Today, <a href=\"http:\/\/www.carolsdaughter.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Carol\u2019s Daughter<\/a> sells millions of dollars\u2019 worth of products, having launched an exclusive collection in Target stores nationwide and on Target.com in March 2014 as well as extending into select Walgreens in March 2015. As a culmination to the Carol\u2019s Daughter business trajectory, Lisa sold her company to L\u2019Or\u00e9al USA in November 2014.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Today on the show, Lisa walks us back through the journey of building <a href=\"http:\/\/www.carolsdaughter.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Carol\u2019s Daughter<\/a> to what it is today. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Listen on <\/span><a href=\"http:\/\/sidehustlepro.co\/Podcast\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">Apple Podcasts<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/soundcloud.com\/sidehustlepro\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">Soundcloud<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"http:\/\/www.stitcher.com\/podcast\/side-hustle-pro\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">Stitcher<\/span><\/a><\/p>\n\n\n\n<p><b>Links mentioned on this episode<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.carolsdaughter.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">Carol\u2019s Daughter<\/span><\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/amzn.to\/2tVMS3j\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">Success Never Smelled So Sweet: How I Followed My Nose and Found My Passion<\/span><\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/amzn.to\/2sZkq08\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">Girl Boss<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Click here to subscribe via RSS feed (non-iTunes feed): <\/span><a href=\"http:\/\/sidehustlepro.libsyn.com\/rss\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">http:\/\/sidehustlepro.libsyn.com\/rss<\/span><\/a><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><b>Announcements<\/b><\/h1>\n\n\n\n<p><span style=\"font-weight: 400;\">Side Hustle Pro is now over 3000 members strong. If you\u2019re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: <\/span><a href=\"http:\/\/sidehustlepro.co\/facebook\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">http:\/\/sidehustlepro.co\/facebook<\/span><\/a><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><b>Social Media Info<\/b><\/h1>\n\n\n\n<p><span style=\"font-weight: 400;\">Connect on Instagram:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Lisa Price &#8211; <\/span><a href=\"https:\/\/www.instagram.com\/iamlisaprice\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">@iamlisaprice<\/span><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Side Hustle Pro \u2013 <\/span><a href=\"https:\/\/www.instagram.com\/sidehustlepro\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">@sidehustlepro<\/span><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/explore\/tags\/sidehustlepro\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">#SideHustlePro<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today in the guest chair, we have Lisa Price, Founder of multi-million dollar hair and beauty company Carol\u2019s Daughter. I am really honored to have Lisa in the guest chair, as hers is a product that transformed my personal journey to loving my natural hair and natural beauty. When I learned about Carol\u2019s Daughter back [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spt_transcript":"","footnotes":""},"categories":[48],"tags":[2,3,176,21,147,177,71,7,8,9],"class_list":["post-602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-physical-product","tag-black-women-business-owners","tag-black-women-entrepreneurs","tag-carols-daughter","tag-entrepreneurs","tag-featured","tag-lisa-price","tag-natural-hair","tag-podcast","tag-side-hustle-pro","tag-side-hustles"],"_links":{"self":[{"href":"https:\/\/sidehustlepro.co\/wp-json\/wp\/v2\/posts\/602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sidehustlepro.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sidehustlepro.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sidehustlepro.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sidehustlepro.co\/wp-json\/wp\/v2\/comments?post=602"}],"version-history":[{"count":3,"href":"https:\/\/sidehustlepro.co\/wp-json\/wp\/v2\/posts\/602\/revisions"}],"predecessor-version":[{"id":8534,"href":"https:\/\/sidehustlepro.co\/wp-json\/wp\/v2\/posts\/602\/revisions\/8534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sidehustlepro.co\/wp-json\/wp\/v2\/media\/603"}],"wp:attachment":[{"href":"https:\/\/sidehustlepro.co\/wp-json\/wp\/v2\/media?parent=602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sidehustlepro.co\/wp-json\/wp\/v2\/categories?post=602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sidehustlepro.co\/wp-json\/wp\/v2\/tags?post=602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}